The AX4T library
Detailed, practical guides to help you review your brand, marketing, social media, website and working systems.
Practical guide
A practical review of your offer, customer journey and working processes to help you choose the next improvement.
Read the guide: How to review your business before spending more on marketing →Practical guide
Review your message, identity and everyday materials before deciding whether you need a refresh or a full rebrand.
Read the guide: A practical brand consistency audit for a growing business →Practical guide
Choose useful themes, a realistic rhythm and a repeatable production process tied to your business.
Read the guide: How to build a social media content plan you can actually maintain →Practical guide
Align the objective, offer, message, landing page and follow-up before commissioning campaign assets.
Read the guide: How to write a marketing campaign brief that connects the whole journey →Practical guide
A step-by-step website brief covering audience, pages, content, mobile use, enquiries and ownership.
Read the guide: Planning a business website: the decisions to make before design →Practical guide
Map customer questions to service pages and guides, with a practical approach to search intent, internal links and maintenance.
Read the guide: How to plan useful SEO content around your services →Practical guide
Find repeatable tasks worth improving, define the workflow and keep a safe manual fallback before connecting tools.
Read the guide: What to automate first: a practical guide for small businesses →Practical guide
Compare ways of getting business and marketing work done, based on the problem, capacity and ownership required.
Read the guide: Project, retainer or internal hire: choosing the support your business needs →No matching articles. Try a different topic or search.
Start with your business
Bring the problem, the ambition or the thing you cannot quite put your finger on. We can work out the next step together.
