The business
What you sell, who you serve and what customers value.
Resources & support
A place to find the right guide, organise your thinking and prepare for a useful conversation.
Prepare your brief
A short, honest brief is more useful than a long list of assumed deliverables.
What you sell, who you serve and what customers value.
What is happening now and why it needs to change.
What would be different if the work succeeded?
Useful feedback, examples, enquiries or process notes.
Budget, capacity, deadlines, access and dependencies.
Who needs to approve the work and who will use it?
Keep the plan manageable
Read the guide closest to your current problem, write down what you know and mark what you are assuming. If you need help interpreting the findings or delivering the next step, speak to AX4T.
A useful next read
Practical guide
A practical review of your offer, customer journey and working processes to help you choose the next improvement.
Read the guide: How to review your business before spending more on marketing →Practical guide
Review your message, identity and everyday materials before deciding whether you need a refresh or a full rebrand.
Read the guide: A practical brand consistency audit for a growing business →Practical guide
Choose useful themes, a realistic rhythm and a repeatable production process tied to your business.
Read the guide: How to build a social media content plan you can actually maintain →Start with your business
Bring the problem, the ambition or the thing you cannot quite put your finger on. We can work out the next step together.
